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Next Generation Marketing

Next Generation Marketng Makeover & Information

Click for Registration


Gordon Carson presents this letter from the Desk of Terry Dean:

Dear Business Owner,

Have you ever wished you could generate all the leads and new customers you wanted for pennies on the dollar?

Would you like to increase your profits with automatic follow-up, referral systems, and even customer service?

What if your website became an income source that thoroughly pummeled the Yellow Pages, newspaper ads, and even direct mail?

You're about to discover how any local business can turn the Internet into their number one lead generation tool...in terms anyone can understand...without a lot of technical mumbo jumbo. Here are just a few quick examples of how the Internet is currently blowing the socks off any other type of advertising...

  • A boat dealer sells boats costing $20,000 and up by only spending $50 to $100 a month on Google Adwords advertising.
  • A dentist generates 22 new patients per month with an ad budget of only $500 per month. Plus they even allow their clients to schedule their appointments online.
  • A restaurant averages a 20% conversion rate with their free 6,000 person subscriber list whenever they email out a coupon...packing the room within hours.
  • A medical doctor averages 2,000 visitors a week answering questions for current and prospective patients.
  • A motorcycle dealer increased sales by 500% when he began offering online ordering...selling 40 to 60 units per month to local customers.
  • A local shoe store generates 5,000 to 6,000 visitors per day online ...and eventually expanded past their geographic area into selling shoes nationwide.
  • Plus so many more examples in every industry no matter what geographic area you're in.

I'm Terry Dean. I help business owners earn more, work less, and enjoy life without compromising their values. I've been marketing my business primarily through the Internet since 1996. In this time, I've seen a change...While Web 2.0 and all the current buzzwords hypnotize many people, there's an undercurrent taking place. The web is going local. It's not fancy. It's not flashy. It's just a fact. Look at what top Internet sites are doing...creating Yahoo Local, Google Local, and MSN Local. They see the change...and they see the danger so many are ignoring. The coming changes are already transforming the entire business landscape. Will you be one of those profiting by the new local Internet...or will you still be standing on the sidelines wondering what happened?

As you know, the trends are easy to spot. The big players (people like Microsoft, Google, and Yahoo) are investing a fortune in local search sites. Regular advertising such as Yellow pages and newspapers is becoming ineffective. What worked just a few years ago isn't reliable anymore. What used to be a fringe element in advertising is quickly becoming the backbone of any good marketing campaign.

If you're not combining your business with online marketing, within a few years you might not be in business anymore. Online marketing doesn't just allow us to target our advertising by city...it also allows us to target by zip code and even a tiny geographic area of just a few miles around our place of business. Technology is growing at light speed...offering both unsurpassed opportunities and the danger of being left behind at the same time.

Who can chart us a course through these ever changing waters?

I searched high and low...and recruited the most experienced local Internet consultant I could find to help me explain why THIS YEAR can be your best year ever. For "those in the know" there's never been a better time to be in business...

Her name is Sharon Odom Fling.

She worked in web development for a department at Disney from 1992 to 2000. She retired from that job and became a consultant for Disney along with local businesses in her area.

Yes, that's right...she was helping local businesses turn the Internet into profits in 2000, before people even understood it was possible. A few of her first clients included jewelry stores, computer networking businesses, dentists, and human resource firms. Most of them wanted a web site simply because they were told to get one, not for the marketing advantage it immediately gave them over their competition. Before they came to her, they often paid thousands for fancy sites, which didn't generate traffic...and were a frustration instead of an income source.

She shocked me when she told me about the dentist who paid $2,500 for site full of "under construction signs" and broken links. Another business owner had their domain name held hostage by the website designer and paid a fortune anytime they wanted a little change in their site.

Most business owners don't really understand the Internet. When they go to those who should be able to help them, their local designers, they often get railroaded into sites that are overpriced, don't work, and are just another useless advertising waste.

Sharon hates this junk with a passion and launched her first training product, "How to Promote Your Local Business on the Internet" in 2001. It's been widely praised by local business owners and Internet experts as "a fantastic MUST-read publication for anyone wishing to use the Net to expand a local business" and "the best bookout there for local small businesses."

Since then, she's been training local business owners and web designers how to promote any local business on the Internet...using many methods your ISP, website designer, and advertising reps aren't telling you.

Today's Marketing Has Changed...
Old Methods Replaced By Next Generation Marketing!

If you wanted to promote your business ten years ago, you placed an ad in the Yellow pages. You may have run weekly ads in your local newspapers. If you were really on the ball and aggressive about your marketing, you might consider a "farming" campaign of direct mail letters to your local area.

Times have changed. Competition is on every street corner. The Internet and big retailers are muscling in on every industry. Government regulations and insurance concerns are punishing dozens of industries.

Businesses using yesterday's advertising fail at an amazing rate, because the world has changed.

We live in the Internet generation.

You may feel you're too old...this computer stuff is too hard...or it's all too much work.

That's OK. You don't have to understand it. You just have to realize the Internet can increase your profits, decrease your expenses, and improve your customer relationships.

A lot of the terms may be scary to you at first, but you'll understand how they hold the key to the business you're dreaming of.

You don't even have to own a computer yourself to apply these methods. In the majority of cases, it's just knowing what needs to be done...and contacting the right people.

In an Sea Full of Worn Out Yesterday's Marketing Techniques,

These Strategies Work Almost Like Magic...

In today's world, the Internet is the single best way to get the message out about your company. People spend 80% of their money within 20 miles of their home...and they're turning to the Internet to research and make educated buying decisions.

Currently 36% of all searches online are made looking for a local business. These are people looking for a business just like yours...cash in hand and ready to buy. If you're not there when they go online, who is?

This is the same reason the Yellow pages used to work so well. Nobody opens one unless they're finding a company to do business with. Today the Internet is quickly replacing the Yellow Pages as the tool of choice...at bargain basement prices.

Where does Sharon get all this information? She gets it in the trenches everyday...working with local businesses. Everything she shares has been put to practice in dozens of different businesses. None of it is theory. It's hard-core marketing strategies that work today!

She also runs one of the most successful membership sites dedicated to helping local business owners and website designers produce the best results from every penny they invest. This keeps her on top of the most exciting trends and new breakthroughs right as they occur. There's no better source of information on local business Internet marketing in the world today...

Introducing...
"Next Generation Marketing Magic"

I've been running Internet based businesses for over a decade. I've been coaching others since 2000. I have two primary skills. Number one, I'm good at asking the right question to make you think. It's part of being a coach. You help people produce their best results.

My second skill is in making complicated subjects very simple to understand with step-by-step systems.

I recruited Sharon for this project and made her block off an entire week from her calendar. I grilled...poked...and prodded her to reveal everything she knew about helping any local business turn the Internet into a lead generation and profit machine.

And I didn't always make it comfortable for her. In fact, you'll hear me often say, "Sharon, that's a technical word, what does it really mean?" Or you hear me say, "That sounds complicated...what's the easiest way to get started?" I put her through the ringer...and I'm not one bit ashamed of it.

When you talk to a real expert, they'll so consumed with their subject that they sometimes forget the rest of us are outsiders. In every case, I stopped her and made her take it from basic step one. Here's what you do. Here's how you do it. Here's exactly how you hire someone else to do it for you.

Her comfort wasn't my concern. I was concerned about making sure you have access to the most useful, immediately applicable next generation marketing strategies available. We took the best most revealing parts of our conversation and boiled it down to 6 information packed CDs.

CD #1
Introduction to Local Business Internet Marketing

The Internet is going local. You wouldn't consider being in business without a phone. You shouldn't consider being in business without a profitable website. Yet, 95% of small business websites suck! They don't generate business. They don't generate leads. They don't make sales. They're simply a drain on your budget. Change all that immediately with these simple tips...

· How to make changes to a website yourself...even if you're not a techie and hate the computer...NEVER be held hostage by a web designer again!

  • Why Even Franchise Owners need to put up their own website...The corporate site won't accomplish 80% of the marketing you need.
  • How to use Pay-Per-Call services where you pay ONLY when a qualified customer calls your office...you don't even need a website to start profiting online from this!
  • Eliminate sales resistance in your customers and clients. They come to you as a trusted expert and resource instead of a sales person.
  • How to turn your website into a revenue producing stream instead of an expense...earn money even when customers and clients don't buy!
  • You only have 5 seconds when a new visitor hits your site...what to say immediately to get their attention and for them to contact you.

CD #2
Turn Your Website Into a Lead Generation Machine

Would you hire an architect to design you a house without telling them what you want? I hope not. They're the experts, but they need your input to design the right house for you. You also cannot just hand over your #1 business-building tool to a web designer without giving them clear instructions.

Not only will you discover exactly what type of site has been proven to work best, you'll also be handed a "cheat sheet" to hand a web designer to get the work done right.

In addition, discover...

  • 6 Ways you can use your website to earn more while working less. That's right...when used correctly a website decreases your work instead of increasing it like other forms of advertising!
  • Why a "pretty" complicated website may cost a fortune and HURT your business...what type of site you want including the exact pages you need for maximum profits.
  • How to save tens of thousands by eliminating all Yellow Page advertising while generating way more visitors and calls online.
  • 3 Keys to increase your site's credibility with your visitors...the number one reason people don't do business with you is because they don't believe you.
  • Take one look at any web designer's portfolio...and instantly know if they even have a clue when it comes to selling online. You can apply this test in 15 seconds or less!
  • How to have your site designed so anyone with minimal computer experience can edit it...if you can type your username and password, you can edit a site with this tool.
  • 5 Secret Questions to ask your web designer...if they can't pass this test, fire them NOW before they do serious damage to your business.

CD #3
Create a Highly Responsive Opt-In Email List

Email is still the #1 tool for creating an automatic income online for a local business...especially when you know the secrets to getting your mails through successfully.

Find out how to build a large opt-in email list and turn it into instant sales and income at will. This system can drop your marketing and follow-up costs to virtually ZERO.

On this CD, you'll discover:

  • How a small Mexican restaurant built a list of 10,000 opt-in email subscribers...and how they fill their seats any time they want...even on slow or rainy days.
  • How a car lot builds their email list online using a simple non-techie form of advertising ANY business can use...you may already be using it (you just haven't heard this little twist).
  • 3 Keys to a Successful Email Offer...proven time and time again on by mailings earning as much as $96,250 from ONE FREE email.
  • How to hire qualified local writers for peanuts...you don't have to spend a fortune on top-flight copywriters or agencies for highly effective emails.
  • 4 Ways to develop a relationship that cements you to your prospect's buying habits...and get your phone ringing within minutes of sending out an email.
  • Everything you need...how to build the list, how often to contact it, what to send, and who should be writing the emails (it's cheaper than you think)!

CD #4
Generate Thousands of Visitors to Your Local Website

A local store won't do much without people visiting it. Neither will a website. Generating local visitors is much CHEAPER and EASIER than generating traffic to a general Internet website.

While many business owners have paid designers to create sites for them, very few of them know the simple steps to bring in visitors. It's easy once you have a proven step-by-step system.

  • List yourself in all the local searches for FREE...including online Yellow Pages...and know which ones are worth paying the small fees for enhanced listings.
  • How to make sure your website appears on mobile phones and other PDA type devices...more and more customers are using these to find you.
  • 7 Questions to ask any Search Engine Optimization firm to make sure they can get you top listings honestly...without using "Black Hat" techniques that get you banned!
  • How to start generating leads and customers from the Internet even before your site is online...you can get started today and have incoming calls in less than 24 hours.
  • 4 step secret system for making your ad stand out in the Pay-Per-Click marketplace...where you can generate website visitors for as little as 5 cents apiece (most offline leads cost $5 to $20 or more depending on your business).
  • How to get your customers referring their friends and family to you for FREE...and how to get them to also post rave reviews online about your business!

CD #5
Integrated Marketing For Maximum Profits

Too many business owners look at the Internet...and see it as a totally different medium. It's not. If that's what you've been thinking, quit now! The Internet is part of our daily life...and it's part of your customer's buying decision.

Discover how to apply the Internet to supercharge the marketing you already using. This CD multiplies the results of all your advertising through an combination approach.

  • Improve your search engine rankings without ever touching your web page...you can do this even if you're a computer neophyte and don't touch a computer.
  • How to partner with other local businesses to build your list for FREE...add as many as 2,312 subscribers in less than a month.
  • Dramatically boost your conversion rates by combining automated email follow-up along with personalized direct mail (YES, you can send out 3 or more follow-up direct mail messages automatically after uploading your database one time).
  • How to become an "expert" source for the media generating free publicity time and time again - even if you're not a writer and don't feel there is anything newsworthy about your business.
  • The key to teaming up with a local charity to cross-promote your business...do good for your community while growing your business and reputation at the same time.
  • How to use eBay to generate new customers for your business - even if you don't offer any "eBay" type products...this even works for professional services!

CD #6
Advanced Internet Strategies
Including How to Build an "Internet Consulting Business"

Discover the advanced Internet strategies to building your business quickly. Some business owners get so excited about these opportunities they set-up an additional profit stream helping other local businesses.

For example, a fitness trainer set up her own website...and business came flooding in. Business owners in her area were so desperate to achieve her results that she dumped her original business to become a full-time Internet consultant.

By the time you've listened to the 6 CDs in this course, you know more than 99% of business owners in your area. You're the expert they desperately need. One "accidental webmaster" never intended to be in this business...their horde of customers literally dragged him kicking and screaming all the way to profits.

You may not even have a local business right now. This course is still for you, because you'll find out the 2 booming business opportunities where there are customers on every street corner desperately waiting for you (and you don't need any technical skills whatsoever).

  • How to create a full website using free blogging software...with this system anyone can edit and modify a website. It's as easy as putting in your password and hitting a few buttons.
  • How to turn a blog into advanced customer research that other companies pay $10,000 to $100,000 for...you get it for free just by knowing the right questions to ask.
  • Post audio and video testimonials of your clients to your website...your customers will jump at the chance when you make it this easy...and your lead to sale conversion will skyrocket.
  • 3 Ways an Internet Business Consultant can generate dozens of clients in their local area immediately...without any technical skills required.
  • How to systematize your entire business

To earn more, work less, and enjoy life. Quit working 50+ hours a week for peanuts when you could be working 30 hours or less for a much greater income.

  • Business #2 - Become a local lead generator...earn a fortune by simply generating leads you sell to local business people...it's easier than you think.
  • Reduce your current customer service issues and calls with one simple website tool...this idea is so ingenious you'll wonder why your web designer never mentioned it before!

All Six Audios
Plus a Full Transcript for Easy Review
And Our Resource Guide For All the Tools You Need

You get all six CDs. Plus you'll also receive a full written transcript of the entire series. This handy guide makes it easy to refer back to sections again and again. On the CD you recall us talking about email list building...jump right here in the transcript and read along. Or simply refresh your memory. It's impossible to take everything in with just one listen.

To make this even easier for you, we've included our personal resource guide. Find your web host, tools for putting up audio/video, or doing your automated direct mail follow-up. This simple guide (included in front of the main manual) shows every tool Sharon and I use and recommend in our own businesses.

Even better, the manual includes our exclusive checklist pages. Want to hire a Webmaster? Hand them our Webmaster checklist to make sure they do your site right the first time. Use our simple 7-question checklist for hiring a search engine optimization company. Scan the offer checklist before you send out each email.

These one-page checklists will save you thousands of dollars in time and energy. Instead of constantly searching the manual for what you need, just post these checklists next to your computer for easy reference.

In addition to all this...

As a Special Bonus Gift...
You Also Receive My 10 Week
"Next Generation Marketing Makeover"

I spent 6 months of my time...almost 30 hours per week...putting together this self-study coaching program for any business owner. It is a step-by-step guided tour to developing your own Next Generation Marketing Plan. Up till now, I've only shared this with my one-on-one and group coaching clients. This is the same manual we work through in my 10-week group coaching classes priced at $1,997 and up. Each week includes training, questions, and a checklist to help you apply the material immediately.

You get this 345 page coaching program with the Next Generation Marketing Magic course. Currently you can't buy it any other way...except attending one of my group coaching programs at a much higher fee.

Here's a quick overview of the ten session program...

1st.  How to Develop Your Own Unique Client Focus Using 18 Proven Methods...Even If You Don't Feel There Is Anything Unique About Your Business.

2nd.  Build Your Ethical Selling Skills By Understanding the 4 Different Types of Customers, What Questions to Use, And How to Use "Selling Stories"

3rd.  How to Create Effective Advertising With 15 Ways to Develop Unique Offers In Any Industry

4th.  Develop Your Advertising Plan With These 43 Marketing Options...How to Pick the Right Ones for Your Unique Offers

5th.  Generate Immediate Profits With Joint Ventures and Strategic Alliances...15 Ways to Find JV Partners and 14 Methods of Setting up Wildly Profitable Deals

6th.  How to Generate Millions of Dollars in Free Publicity in Any Business Including 21 Ways To Generate Publicity Quickly

7th.  Increase Profit Per Sale Value of Each Client...7 Ways to Create Up sells, Design Continuity Plan, and Plan for the "Big Sale" Opportunity

8th.  Increase Frequency of Client Repurchase with Regular Automated Follow-up Both On and Off the Internet...And 7 Ways to Hold a Special Sales Event

9th.  Create Your Own Word of Mouth and Referral System...the Lowest Cost and Best Performing Leads You'll Ever Receive Come From Your Own Clients

10th.  Optimize and Leverage Your Business for Maximum Income and Results...Turn Every Piece of Your Business Into Maximum Profits in Minimum Time

Have you ever struggled with putting together a marketing plan or advertising calendar for your business? Struggle no longer with this exclusive self-study marketing coaching program. It's just like having me sit across the desk from you...including assignments, questions, and daily action steps.

Get more done in less time with your own marketing coach...

Bonus #2
90 Minute DVD Reveals Next Generation

Simple Step-By-Step Systems

Listen to the CDs and read through the transcripts. A few of the Internet steps we discuss may still be a little hazy to you. To deal with this, we're including our 90 Minute Next Generation Marketing Magic DVD.

On it, we show just how simple many of the techniques we discuss are...including setting up a simple point-and-click website, writing a blog, and setting an automated email follow-up system. See the tools we use live on our computers.

It's better than being in a seminar as you can see everything in perfect detail as we explain each step. If you miss something, just rewind and play it again. By the time you finish this DVD, you'll know without a shadow of a doubt you can do exactly what we've done (you might even set-up a DVD right next to a computer and do it right along with us). It couldn't be any easier...

Bonus #3
Perry Marshall Reveals How to Start Another Income Stream By Selling Money At a Discount

Everyday people are searching for pizza delivery, plumbers, accountants, doctors, and wedding dresses...and they're doing it online. If you're not coming up on top when they search, you simply don't exist.

On this CD, Sharon interviews Perry Marshall as he reveals how to come up on top for the keywords you choose through the Pay-Per-Click search engines such as Google, Yahoo, and MSN.

In addition, he covers how to set-up an "Internet Consulting Business" by selling money at a discount. You can systematically spend 5 cents per visitor...and then sell those leads for $1, $5, or even $20 apiece to other businesses in your area.

You can do this as a full-time lead generation business or simply an additional service you offer. If your business can currently only handle 100 leads a month, sell the other 200 you generate to competitors to pay all your overhead.

Here are a few of the breakthrough strategies he shares...

  • How a boat dealer spends $50 to $100 a month on Google Adwords while selling $20,000+ boats...with an insane ROI.

· How set-up Google advertising to target your city, your zip code, or even a small geographic area around your place of business.

· Track the campaign at your store...and know exactly which advertising makes all your customers respond best (this one tip will save you thousands of dollars this year).

  • How to turn all your advertising (online and off) into a very trackable scientific medium...where you can predict in detail how much each customer costs.
  • How to sell money at a discount as a Internet Business Consultant...generate leads for low cost and resell them to all the businesses in your area.
  • How much to charge business owners monthly for your services...it might surprise you just how much your time is worth in this business ($300 an hour or more).

Bonus #4
Inside Expert Reveals All the Buzz About How to Get Your Local Business Featured in Newspapers, Radio, and TV

George McKenzie was a sportscaster at WOAI TV in San Antonio for 12 years. He is also the co-author of Mining Gold Online With an Offline Shovel. In this interview, Sharon gets him to share all his insider secrets on generating publicity.

The Internet has changed the way businesses generate publicity. It's opened brand new doors and opportunities that never existed before.

  • #1 Most Important Key for Generating a Load of Publicity in your Local area...if you don't know this, you're not even in the game.
  • How to develop back channel access to the media so you don't get caught in the "crap catcher" all your competitors end up in.
  • How to send out a simple press release on the web for little or no money...it's almost unfair to generate 1,000s of visitors in hours this easily.
  • How to use eBay to generate leads and sales for your local business - this works with in any industry if you use a little ingenuity.
  • Overcome your fear of the media and turn it into faith in your message expertise with this simple system.
  • How to setup news alerts to catch stories about your industry or competitors...get your business featured more often without paying attention to the news.

How Much Is All This Worth?

Here's what you'll receive...

· All 6 CDs Where Sharon and I Lay Out the Complete A-to-Z System for Having Your Site Designed, Generating Traffic, and Using Both Automated Email and Other Follow-up Methods to Increase Your Conversions.

· 179 Page Transcript Manual of Every Word From the CDs.jump to any section and easily review or refresh your memory about how to accomplish your goals quickly.

· Resource Guide and Checklists Included in the Manual You Can Hand To Whoever handles your website, email, etc. Make following the system extremely easy.

· The 345 page "Next Generation Marketing Makeover" 10 Session Coaching System to help you design your complete step-by-step marketing plan.

· 90 Minute DVD demonstrating the tools and techniques we discuss throughout the course...simply follow along with us to set-up your system.

  • Perry Marshall's "Selling Money At a Discount" CD explaining how to generate visitors for as little as 5 cents each for your business...and as a service to other businesses in your area.
  • George McKenzie's "Priceless Local Publicity" CD sharing the Insider's Secrets to being featured in local newspapers, radio shows, and even TV.

I dare you to compare this package with anything on the market.

Hiring the wrong web designer can easily be a $2,500 mistake...Sharon told me about a dentist who hired someone else before her. They paid $2,500...and all they got was a few crappy pages full of Under Construction signs. The designer ran for the hills never to be heard from again...simply because the owner didn't know the right questions to ask beforehand.

How much is it worth to you to transform your website from an expense into a profit center? A correctly done website can easily generate more leads and sales than all your current advertising, including Yellow pages, newspaper ads, and radio spots. And it will improve the results you're getting from all your current advertising.

How much is all this worth to you...and your business...now and in the future?

You will be able to interact with other Business Owners and share ideas and weekly success stories with each other, and perhaps find class members to do Joint Venture Partnerships with.

Please call or e-mail me if you would prefer evening sessions.

Your Participation is Totally Risk-Free 100% Money-Back Guarantee!

If, after the first 2-sessions, you don’t feel it will be worth at least 10 times your investment, you can receive a full refund.

If you would prefer a “Home Study Course”, e-mail Gordon Carson at info@shopmontrose1st.com for the direct link to order online.


Call Gordon Carson today at
970.209.4465
and reserve your seat now (space is limited).




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